In their own words: How Shweta Bachchan Nanda, Monisha Jaising launched fashion label MxS

In their own words: How Shweta Bachchan Nanda, Monisha Jaising launched fashion label MxS


“There’s nothing you can’t achieve when women put their heads together,” Bachchan Nanda said.

Shweta Bachchan Nanda and Monisha Jaising at the Robb Report Limited Edition summit 2018. (Photo: Vikram Sharma)

HIGHLIGHTS

  • MxS is all about luxury pret: Monisha Jaising
  • Any woman can feel sexy in MxS: Jaising
  • Jaising, Bachchan Nanda discuss brand at Robb Report Limited Edition summit 2018

It all started with a shirt, one with a lovely velvet black bow. Shweta Bachchan Nanda says she saw the Monisha Jaising creation in a magazine when she was still in boarding school. She wanted it.

When she went to Jaising’s building, “the door opened just a crack” before the designer handed the shirt over. “I was like, what does she think we’re going to do?” Bachchan Nanda recalled today, laughing, at the Robb Report Limited Edition summit 2018.

The shirt fit “beautifully”.

That was years ago. Now, Bachchan Nanda and Jaising have a label together: MxS. They said their colloboration was born out of the making of a pantsuit — Bachchan Nanda’s idea, but “produced by Monisha Jaising.”

It was for a common friend’s 50th birthday, Jaising said, and Bachchan Nanda “was the best-dressed that evening”. They decided to work together, and launched MxS by September.

What did the duo want to give women through MxS? Jaising said it’s “all about luxury pret”.

“We believe in making clothes that are special, and you can wear them anywhere. You can wear them from morning through the night.”

“We use the best fabrics. We try and keep the finish to a very international level. Focusing on that, we…managed to get a look that I think any woman can feel sexy in — and at the same time, be herself,” Jaising said. And comfort is of great importance, she added.

“There’s nothing you can’t achieve when women put their heads together,” Bachchan Nanda said.

WATCH | Shweta Bachchan Nanda: Nothing you can’t achieve when women put their heads together



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