Mobile Apps For Business – The Power Is in the PUSH

Thinking about launching a Mobile App for your business? If not now, when?

Now is the time to ride this wave of opportunity.

We all know as Entrepreneurs and Business Owners that in order to stay competitive in today’s marketplace, you need to position your business to take advantage of emerging trends. Mobile Marketing is NOT in the future, it’s NOW!

Did you know that statistics show mobile consumers have their phone or mobile devices within 3 feet of them 23 hours a day? Just think about the opportunity you have before you to have YOUR business on your clients or prospects mobile device 23 hours a day / 365 days out of the year? Now that my friends is what I call OPPORTUNITY! I don’t know any other marketing medium that has the same power to instantly get the attention for your target market.

What do you think the average response or open rate is today with email marketing? Unless you have a super responsive and active list, you will only see 4% – 9% open rates within the first 24-48 hours of you pushing the send button. Mobile push or text messages are seen and opened 97% of the time within the first 4 minutes. Now that is impressive! Just think about your own mobile behavior, or heck just look around you.

Consumer expectation is that every “Brand” has an app they can download and access on their mobile device.

We are often asked the question, “Why should I have a mobile app?” Here are just a few reasons why you should have one:

  • Builds customer loyalty. Everyone likes to feel included in something special, so make customers feel like VIPs by offering discounts, coupons, and promotions just for using and downloading the app.
  • Creates a viral buzz. Encourage customers to use the mobile app to quickly tell all of their friends about the business using the built-in sharing capabilities of Facebook, Twitter, LinkedIn, your blog, SMS, and Email.
  • Grow customer lists. A mobile app can gather names and email addresses from directly within the app and easily export them into the top email marketing campaign services to be used in additional emails.
  • Get instant feedback. Mobile apps allow customers to leave feedback on fan walls, share photos, and send comments in a variety of ways.

What is an App? An App is an application that has to be downloaded and installed on a mobile device, rather than being rendered within a browser. Users visit device-specific portals such as Apple’s App Store, and the Android Google Play Market in order to find and download apps for a given operating system. An app provides an interactive engagement with users and works more like a computer program than a website.

The app may pull content and data from the Internet, in similar fashion to a website, or it may download the content so that it can be accessed without an Internet connection.

It is expected that by mid-2012 more people will be accessing the internet on their mobile devices than on PC’s. With that in mind, it cannot be emphasized enough the importance of having one’s business or service seen properly across all the different mobile platforms otherwise you will lose business.

What better way for your business to stay in touch with your customers than with your own customized mobile application!

Do you have clients and customers that you want to communicate and stay in touch with? If so, what is the best way to do that and get responsive results? The clear choice is through Mobile Apps.

I’ve put together my top ten tips to ensure your app success:

1. Determine your Objective

Are you looking for sales, brand awareness, social media engagement or to stay in constant contact and in front of your clients and prospects?

As Entrepreneurs and Business Owners it’s easy for us to get distracted and become overwhelmed with all our responsibilities and otherwise great ideas. Be sure when developing your mobile marketing strategy that it aligns with your core message, and resonates with your viewing audience.

2. Integrate Social Sharing Features

We all know and understand the power of social engagement, and social sharing features of our information. All of your social sites can be integrated into your Mobile App which will insure and increase your brand awareness.

3. Keep Your App and its content up to date

Just as important as updating a blog, your app must be updated with relevant and engaging content. You need to keep the end user engaged, or just as quickly as they downloaded your app, they can remove it.

4. Integrate interactive and events features

Provide up-to-date information about all of your business events and specials by creating an events calendar. Whether you conduct live events or virtual events online, you will want to keep your new users engaged and in-the-know of what you’re doing, where you’re doing it, and how they can participate. We are social creatures by nature, and want this information available at our fingertips..literally!

5. Create Loyalty / VIP Programs

You will want to incentivize your subscribers, and give them a reason not only to download your app, but to also keep it on their mobile device. It’s very simple to create Loyalty or VIP programs, and your clients and prospects will LOVE you for it.

6. Develop an effective Mobile Marketing Strategy

It’s not if you build it they will come… You need to prepare your marketing plan prior to the launch of your new App in the App Stores. This will include, but is definitely not limited to:

  • Be sure to send an email notification to your subscribers with URL links to the Apple and Android (Google Play) Marketplaces. So they can download it. Don’t forget to incentivize them in some way for doing so!
  • Create QR Codes that link directly to your App (QR Codes are 2-dimensional black and white squares that contains a url or specially coded message that your phone’s camera along with QR Scanner Software will decode for you.)
  • Social Network promotions… oh this can be a great tool!!!
  • Keyword research for your App is just as important as for your website. As you build your App, or have a developer do it for you, determine what your keywords will be as well as the description for your App. These are both extremely important as they are two of the more permanent features of your App and will immediately assist you in generating new clients and leads when done correctly.

7. Create Raving Fans

It’s very important to create an opportunity for your App users to feel as though they are part of your community. Remember the Social Sharing feature? Well this is just as important. What if at your next event, you gave your App users the ability to upload their photos from the event, or even write on your App fan wall? We have seen it time and time again on Social Networks how important this is, in fact it’s a must!

8. Track your progress with in-App Analytics

You want to be sure you have a way to track the downloads of your App in the App Stores/Markets. Tracking the number of downloads is important as you prepare for future promotions, as well as revenue streams from advertising opportunities. The more downloads you have, the more valuable you are to advertising partners. This is a great way to help monetize your app!

9. YES… The Power IS in the PUSH!!!!

Here’s the most important feature of all… PUSH Notifications! This is very similar to sending out an email notification, but is much more effective. Remember you will have a 97% open rate within the first few minutes of sending it. You can send out notices immediately, or schedule them to go out on a particular day, and time you set.

The push notification will show up on a mobile device just like a text message would. These are delivered to everyone who has downloaded your app on their mobile device. They are displayed on smartphones and iPads/Tablets. The message will be displayed on the home screen of the phone or tablet literally the moment you press “Send”.

One word of caution though… Do NOT over use the Push Notification feature. This can be interpreted at SPAM, so please don’t abuse it. Treat your new App Subscribers just like you would your email list and provide value first, then create the hunger and desire for your products and services and the sales will naturally follow.

10. Promote, Promote, Promote!

Once your App is completed and published in the App Stores, you will need to get busy promoting your new marketing tool! Your app will not download itself to other mobile devices, so you will need to be proactive in the marketing and promotion of your new App. Now is the time to get in front of potential clients and customers.

Enroll the help of marketing partners to promote your new App, and yes even your friends and family, and most importantly don’t forget about your existing client base. They are already your RAVING FANS!

In order for your App to be successful and provide you a great new way to market to your audience, you must be willing to follow the steps listed above.

Don’t forget the golden rule of marketing: People buy from People, and those they Know, Like and Trust! Having a mobile app for your business will help expand your “Brand!”

Isn’t it time to share your expertise and reach your mobile consumers before your competition? It’s your responsibility to make it easy for them to connect with you!

The possibilities for your Mobile App are endless.



Source by Dana L Dunn

Gaining an Edge With Business Intelligence Tools in Banking

The foundation of banks, like any other business, is “data”. This data constitutes customer data, operational data, compliance data and more. Then, why is it that even today when the banking sector is growing like never before, there is still lack of smart and intuitive tools like Business Analytics and Intelligence to nurture this data.

Business Intelligence is the scope of using the power of analytics and reporting to utilise the banking data to identify new markets/prospects, manage risks and make decisions based on actionable insights.

According to Forrester, BI is listed as a top technology priority for CIOs for five consecutive years across all the industries.

As a result of the many changes happening in the past year in terms of banking regulations, lower interest rates and NPA levels reaching an all-time high, bank’s profit margins are severely impacted. Banks have to figure out new ways of doing business and make profits by strengthening their customer relations.

It has been noted that the banks who have already invested in BI technology are gaining a competitive edge on their competitors. On exploiting the advanced capabilities of analytics and BI banks can:

• Gain opportunity to cross-sell products and services to all customers

• Identify customers and products that are more profitable

• Reduce cost of collecting, formatting and polishing banking data

• Improve decision making capability based on fact-based information, at the right time.

This is just the beginning

Though business Intelligence in banking is comparatively a new concept, however, it has been embraced with open hands. And, it is only increasing in its capabilities. With every passing day, measures are being taken to make BI tools more robust, accessible, economic and attainable.

The banking CIOs are looking forward to investing in BI in future. check out the Indian banks who have already been availing the benefits of Advanced Analytics and Business Intelligence.

Setting our Banks for Future with BI

The key to effectively serve banks’ customers is by accurately utilising the data for offering them highest value at all times. Banks must differentiate their products and encourage customers to choose them by highlighting how they’re better. Plugging-in a Customer Relationship Management (CRM) software can prove to be a good idea alongside a well implemented BI solution.

For this, there must be enough coordination between the business and technology deployed. Banks and other financial institutions can certainly unlock new horizons of business growth by efficiently utilising organisational data and thus gain valuable, actionable insights.



Source by Venkateswarlu Katari

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Why Magento Development Is Best for Your Business

The aim of this software is to provide new ways of selling products online. It also helps in the promotion and functionality of online stores.

There are many other platforms used for selling products online like WooCommerce, PrestaShop, big commerce but Magento is very popular among all. It is highly recommended because of its flexible features and extraordinary functions which this platform is offering.

Following are some reasons which will force every business to switch their business to Magento.

1. SEO Supportive:

It is one the most imperative feature of Magento Development that it is SEO friendly. SEO which makes any website more available online will definitely increase your customer for buying any digital or physical product. Magento provides the latest SEO ranking factors. It also includes analytics for tracking web visitors.

2. Advance Features:

Magento is enough for dealing your e-commerce business more effectively as it provides up to date features which give customers so many ease and it becomes a popular store among consumers. It provides advanced solutions in much simpler forms. It is a fully functional platform used by many successful businessmen.

3. Prop Up Varies Currency and Language:

Many e-commerce platforms are not friendly with all types of currency and languages. Magento supports this rich feature of supporting varies currencies and languages. This makes Magento dynamic for any national and international business.

4. Effortless Maintenance and Availability:

Magento development services ensure you provision of maintenance. They will handle all issues related to server or be maintaining website or maybe your development problems. This feature makes Magento easy to use the software. As it is open source software you can copy it to your own servers and can edit its code. It is available for the installation on one go.

5. Versatile CMS and Hosting Options:

Magento supports multiple websites and over 50 payment gateways. It is a perfect choice for product editing and proficient in handling large database smartly. Magento Development allows online stores to choose liberally any hosting company of their choice.

Ratio of Different E-commerce Platforms Usage:

Magento Development is using worldwide for any kind of business either small or large scale many industries like ford, Vizio, Christian Louboutin, Nike and nestle are some top brands which are using Magento.

Obviously, there are many reasons to use Magento for online business. Every business should use Magento as it gives best marketing strategies and easy to handle.



Source by Muhammad Usman Khan

Retirement Business Advocate

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RetirementBusiness.org was created to help individuals and groups build their team and grow their business by focusing on the wants, needs, and desires of Baby Boomers nearing or already in retirement. Our completely personalized program gives you exclusive access to content that not only helps baby boomers see retirement in a truly new light but educates them on the benefits of using a business to either generate extra income or help them stay relevant, connected, and active in retirement.

By approaching prospects through the concept of retirement and the need to plan for both the financial and non-financial aspects, retirement business advocates establish themselves as industry leaders and influential problem solvers. With our cutting edge, one click technology you will get a personalized web page as well as three digital guides that outline the issue and problems boomers face and how starting a business can help them resolve them.

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Baby Boomers represent one of the largest, wealthiest, and most active segments of our population. Born between 1946 and 1964, they represent some 76 million people strong and are known for their appetite for change and voracious pursuit to re-invent themselves as well as every stage of life they encounter, including retirement.

Baby Boomers are a close knit group and understand the power of unity. Together it is estimated that they control over 80% of personal financial assets and more than half of all consumer spending. They have reached career and peak income levels well beyond that of other generations, however, they also face significant and even dangerous financial dynamics. Whether it’s saving enough for retirement, increasing health care costs, college tuition, wedding, supporting adult children or even an aging parent, there is a constant fiscal tug of war taking place within the group.

Their demographics, financial realities and emotional preferences have created very specific needs and expectations that are no longer being met through traditional investment services, the corporate grind, or existing retirement labels and ideals. Opportunities that Network Marketing (NM) companies and business consultants can use to not only build their own business but also help boomers continue to reshape their lives and retirement as we know it.

As a group, they’re educated, active, and culturally literate. Aspects of life they don’t plan on giving up once they retire. As individuals, they’re both caring and discerning. They want to leave a mark, help people solve problems, and be part of something for the greater good.

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Impact of Technology on Business

Together with the advancement of science and technology, technological innovations grew along with it, resulting to the emergence of new equipment and gadgets. No matter how big or small your company is, technology brings both intangible and tangible benefits to become cost efficient and to meet the growing demands and needs of customers. Technological innovations affect corporate efficiency, culture and relationship among employees, clients, suppliers and customers. The type and quality of technology used affect the security of confidential business information.

Due to the burden brought by administrative tasks, like inventory, bookkeeping and records keeping, both big and small companies rely on computers to do their administrative works. The birth of Internet and online social networking sites tremendously decreased the costs of business operations. It also makes it easier for companies to use the Six Sigma management methodologies. Some firms shifted to outsourcing instead of hiring their own personnel due to the low costs associated with it. Because of the huge impact of technological innovations to companies, it is impossible for them to live with it.

Commonly used high technology equipment:

  • Computers
  • Photocopier
  • Telephone
  • Computer printer
  • Internet
  • Paper shredder
  • Multimedia projector
  • Touch screen monitors
  • Computer mouse
  • Laptop computers

Advantages of Technology to Business:

  • Customer Relations. Technology affects the way companies communicate and establish relations with their clients. In a fast moving and business environment, it is vital for them to interact with clients regularly and quickly to gain their trust and to obtain customer loyalty. With the use of Internet and online social networks, firms interact with consumers and answer all their queries about the product. Establishing effective communication with customers not only creates rapport with them, but it also creates strong public image. It allows business enterprises to reduce and to cut carbon dioxide emissions.
  • Business Operations. With the use of technological innovations, business owners and entrepreneur understand their cash flow better, how to manage their storage costs well and enables you to save time and money.
  • Corporate Culture. Technology lets employees communicate and interact with other employees in other countries. It establishes clique and prevents social tensions from arising.
  • Security. Modern security equipment enables companies to protect their financial data, confidential business information and decisions.
  • Research Opportunities. It provides a venue to conduct studies to keep themselves ahead of competitors. It allows companies to virtually travel into unknown markets.
  • Corporate Reports. With technology, business enterprises communicate effectively with their branch offices to deliver quality financial and operational reports.
  • Industrial Productivity. Through the use of business software programs or software packages, it automated traditional manufacturing process, reduces labor costs and enhances manufacturing productivity. It enables companies to increase efficiency and production output.
  • Business mobility. Technological innovations improved companies’ sales, services, shorted lead time on receiving and delivering goods and services. Enables them to penetrate multiple markets at least costs.
  • Research capacity. It enables them to conduct studies on various companies to gain knowledge on the new trends in the market and way on avoiding them.



Source by Matthew Hohn

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Starting a Cleaning Business

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